Executive Reviews

"James Connor had the courage to go and seek the ancient wisdom of Asia,the determination to master it with many years of study, and the vision to apply it to his hot New York ad agency. The proof is in the pudding; listen to him and succeed."

- Geshe Michael Roach, author of international best-seller The Diamond Cutter

"A CEO, CFO, COO, and James Connor of The James Group: no organizational chart is complete without him."

- Julian Koski, Founder and CEO, TransparentValue

"The techniques in this book helped us become the undisputed national leader in our category. I've read a lot of marketing books. This one has the clearest, most definitive methodology for building a brand and increasing sales."

- Marc Shuman, Founder and CEO, GarageTek

"This book and its principles are vital to the long-term success of any company."

- Rich Hobbie, President, WQIS, The Water Quality Insurance Syndicate

"The website optimization chapter helped make us #1 on Google for our key search term. No website should be built without studying these techniques."

- Chris Brown, Founder and CEO, Teed & Brown

"If David Carradine from Kung Fu was in Marketing, he'd be James Connor."

- John Rarrick, Founder and President, BullsEye Public Relations