The Perfection of Marketing: New Book by James Connor Reveals Complete Brand Playbook Used by Successful NYC Advertising Agency to Create Category-Leading Brands
October 23, 2008
“The techniques in this book helped us become the undisputed national leader in our category. I’ve read a lot of marketing books. This one has the clearest, most definitive methodology for building a brand and increasing sales.”
- Marc Shuman, founder and CEO, GarageTek
The goal was audacious. Test and consolidate all the best practices of marketing into a simple set of instructions any company could follow to dramatically improve marketing results. Add to it insights on how the human mind works gained from years of study and daily meditation of ancient Buddhist texts and the result is a groundbreaking business book called The Perfection of Marketing.
“This book is all the best practices of marketing in three simple steps,” said James Connor, author of The Perfection of Marketing. Every business should be using these marketing techniques to prevent wasting marketing dollars. I felt I had to reveal our methods.”
James Connor has crafted a surprisingly efficient process based on what he calls the Sales Moment to create a method anyone can implement for spectacular marketing results. Culminating from 12 years of work, The Perfection of Marketing reveals the detailed playbook run by The James Group, a successful branding and full-service advertising agency in New York City, which has made more money for 95% of their clients. 
This is the debut work from James Connor, the CEO of The James Group, who honed The Perfection of Marketing process while overseeing the creation of over 70 brands, including category leaders GarageTek, Thinkfun, TransparentValue, and WQIS (The Water Quality Insurance Syndicate).
The Perfection of Marketing retails for $24.95 and is available January 9, 2009 through Amazon and Barnes & Noble. Starting October 27, 2008, a special Management Team Package of three books for the price of one is available at the book’s website, www.perfectionofmarketing.com, to jumpstart word of mouth about the book prior to retail launch. The Perfection of Marketing should be read by any CEO, Marketing Officer, or CFO who wants greater return on investment from their marketing dollars.
The book’s website also offers the first four chapters of The Perfection of Marketing for free via electronic pdf. And an audio podcast of these chapters is now available in the podcast section of the iTunes Store.
About James Connor
James Connor is the CEO and founder of The James Group, a brand strategy and full-service advertising agency in New York City, serving midsize business clients nationally. For 12 years, James honed The Perfection of Marketing process and oversaw the creation of over 70 brands, including category leaders GarageTek, Thinkfun, TransparentValue, and WQIS. He is well regarded as a speaker on brand marketing.
James meditates daily and in the evening teaches Buddhist philosophy for the Asian Classics Institute, primarily in New York City and the Hamptons.To learn more, visit www.perfectionofmarketing.com
The Perfection of Marketing
The CEO’s Guide to Building a Brand and Driving Sales in Three Steps by James Connor
Available January 2009 - $24.95 - Hardcover - ISBN: 978-0-9765469-3-1
Diamond Cutter Press - Distributed by National Book Network