Marketing Edge Interviews James Connor about Buddhist Principles in Marketing

February 4, 2009

James Connor has been living a double life for 12 years as an Advertising Agency CEO by day and a Buddhist Lama in training by night. This remarkable interview by Albert Maruggi at Marketing Edge reveals how James has been secretly using ancient wisdom to help The James Group’s clients be more successful.

You’ll want to listen to this Marketing Edge Podcast interviewing James Connor

James Connor is the author of a new marketing book, The Perfection of Marketing. In this marketing book, that covers all the best practices in marketing, James explains how every mistake in business comes down to one: seeing things from the company’s perspective, instead of from the customers. The book reveals the detailed marketing playbook of The James Group and was written specifically for businesses under 500 employees.

The Perfection of Marketing is essentially James Connor’s farewell to business, as he will be leaving in 2010 to undertake a three-year silent meditation retreat that is the culmination of his Buddhist training.

The James Group will continue on under the leadership of Creative Director, Paul Blakely and Enda McShane, who are the new owners of the business.