What is the Perfection of Marketing The Perfection of Marketing puts you in the room with James Connor, a leading brand expert, to hear the exact advice he has given to over 200 CEOs on the most efficient methods to build their brands and increase marketing ROI.

The result is a groundbreaking work, bringing the branding best practices utilized by Fortune 1000 companies to the middle market. James Connor has crafted a surprisingly efficient process based on what he calls the Sales Moment to create a method anyone can implement for spectacular marketing results.

Skillfully written in narrative style, this book is a must-have for any CEO who wants to grow a company. With a summary and key questions at the end of each chapter, The Perfection of Marketing provides a clear path to marketing success.